PROMO PAKSPRESS KITS
I have often been asked by musicians what is the difference between a promo-pak and a press kit. Also what goes into
one? Well here you go. I am here to set the matter straight.
A promo-pak is a promotional packet of your band or yourself. It contains [duh]
promotional materials about you, your music, your band etc. A typical promo-pak contains:
a) You or your bands bio;
b) A song list;
c) References, past engagements, reviews, articles, etc.;
d) a calendar of upcoming gigs;
e) A demo cassette, CD, and/or video;
f) a business card, brochure, rates, and other contact info;
g) photos; [professional quality-NOT nude bar shots].
A press kit contains all of the above minus the demo PLUS:
a) A news/press release containing bio material and upcoming gigs.
All of this should be in an envelope of adequate size with the club name/person
booking engagements name, and your bands name on professional labels attached. MAKE SURE IT HAS ADEQUATE POSTAGE!!!!